Hi, I’m Emily—mama to two beautiful girls and the founder of häll störe.

Launched in the summer of 2019 and designed on the sunny coast of South East Queensland, häll is an Australian women’s label focused on thoughtful slow fashion.

I created häll with one simple goal: to design pieces that make you feel good. Think wardrobe staples and forever pieces—made to last, season after season. Each collection is built on natural fabrics, bold colour pops, and exclusive prints.

We don’t follow trends or chase seasons. Every piece is thoughtfully designed and slowly curated, with longevity in mind.

All häll garments are ethically made by a small, family-run factory in Bali, Indonesia—where craftsmanship and care go into every stitch.

I hope you love your pieces as much as I’ve loved bringing them to life.

Emily x